Watch live video from TechZulu on Justin.tv
Technorati Tags: automotive, client, club, customer, dave barthmuss, facebook, gary may, gm, im@cs, imacs, imacsweb, impact, industry, kathi kruse, kruse control, los angeles, Marieke Hensel, panel, reputation management, roxy, search, smcla, social media, speaking, twitter
Attend this webinar to find out how to lift your conversions by 20-50%
Date: Thursday, November 12th
Time: 2pm Central / 1pm Mountain / 12pm Pacific / 3 pm Eastern
Duration: 1 Hour
Consumers are more demanding than ever and earning their loyalty gets more
difficult every day. Turning them into brand advocates is the holy grail of
marketing and the best source of advertising. But many companies rely solely
on traditional marketing tactics to facilitate customer loyalty. This
approach will fall short of the mark unless social marketing is
integrated into the mix.
Join Jill Griffin, The Loyalty Maker, and Allen Silkin of Atkins Nutritionals as they help you learn how to "Influence the Influencer: Creating Brand Advocates with Social Marketing". To attend, please complete the form to the right.
Social marketing helps companies reach audiences in new and more meaningful ways and opens up incredible possibilities for building lasting relationships with consumers. Not only does social marketing provide a way to communicate with consumers on a personal level, it also provides consumers a voice they have not had in decades: they blog and tweet their brand opinions, they rate and review products, they participate in online discussions and they recommend brands based on their experiences. If your company is looking for ways to tap into social marketing to create brand advocates, then you need to attend this Webcast.
Jill and Allen will discuss:
Jill Griffin, The Loyalty Maker
Jill Griffin empowers firms to attract, keep, grow and win-back high value customers. Clients served include Microsoft, Dell, Toyota, Marriott, Hewlett-Packard, Wells Fargo, Western Union, and Sprint. Jill's book Customer Loyalty: How to Earn It, How to Keep It was named to Harvard Business School's Working Knowledge list and has been published in six languages. Her coauthored book, Customer Winback , earned Soundview Executive Book Summaries' Best Books Award. Jill newest book is Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World (Jossey-Bass/Wiley, 2009).
Jill serves on the board of directors for restaurant chain Luby's Incorporated, a New York Stock Exchange company with 95 locations and roughly six thousand employees. In addition, Jill serves on the board of the Austin Convention and Visitors Bureau as well as the Tri-Cities Chapter of the National Association of Corporate Board Directors. Jill has served on the marketing faculty at the University of Texas (UT) McCombs School of Business. Her books have been adopted as textbooks for MBA and undergraduate customer management courses taught at UT, Northwestern, and other universities. She is a member of the Board of Trustees of the University of South Carolina Moore School of Business from which she graduated, magna cum laude, with Bachelor of Science and MBA degrees. In 2003, Jill received the Moore School's Distinguished Alumna award. An in-demand speaker, Jill keynotes conferences worldwide.
Allen Silkin, Atkins Nutritionals
Allen is a seasoned internet veteran who specializes in monetizing traffic and content to generate revenue via advertising sales, ecommerce and subscription sales. He experience includes managing internet operations at CBS SportsLine.com, eDiets.com and HealthGrades, Inc. His knowledge includes help companies improve their marketing efforts of social media, ad serving, media planning, sales funnel optimization (A/B and Multi Variable testing), search engine optimization and marketing.
Get the details and register to attend
Technorati Tags: advocate, Allen Silkin, brand, communicate, communication, consumer, detractor, integration, Jill Griffin, loyalty, marketing, media, powered, powered.com, retention, social, webcast, word of mouth
Live Webinar on Thursday, September 17th
Featuring Newell Rubbermaid, The Community Roundtable and Powered
A successful social marketing program requires the same comprehensive, well-planned approach that traditional marketing programs demand, and it entails careful consideration of how your company will participate. At the heart of most social marketing programs is some form of online community that can help integrate social media elements into a cohesive program aligned with your marketing objectives – from creating customer engagement to brand loyalty and advocates. Online communities take dedication, perseverance and commitment that go far beyond building a site or joining an existing social network community.
Register to attend to learn:
As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement on these sites to help you understand the channels and how you can capitalize on them.
In this session led by Kathy Kimmel, Cars.com director of automotive consulting and dealer training, you'll learn how to:
Friday, August 14, 2009 12:00 pm EDT / 9:00 am PDT
Pitfalls and Best Practices for Building Online Communities
Featuring Forrester Principal Analyst, Lisa Bradner
Date: Wednesday, June 24th
Time: 3:00 PM Eastern Time/10:00 AM Pacific Time
Duration: 60 Minutes
communities offer marketers tremendous business advantage, but
content-rich, highly engaging communities don’t just happen—they are
planned, designed, and continuously nurtured to deliver real ROI that
can help businesses grow. While many platforms abound offering the
promise of community nirvana, we’ll draw from our extensive experience to show how and why successful community building extends way
beyond technology tools.
We’ll share best practices and success stories and discuss how to:
Tuesday's MPG event at Proud Bird at LAX was another great session. While we're typically greeting marketers, OEM executives and industry suppliers, this was a great departure and informative (if not inspiring!). Charlie Vogelheim moderated the panel and the room finished the day with great questions. In between, it was all perspective, passion, personality and even a little bit of 'personal'.
Enter Jon Gray (Orange Coast Jeep Chrysler Dodge), Peter Hoffman (Sierra Automotive Group) and Beau Boeckmann (Galpin Motors). OK, there were three domestic dealerships on the panel so you could say the 'bend' was deserved. That being said, dealership owners I've met have all spoken the same way regardless if they were a domestic or import store owner. Fact is these guys know the business and definitely from a perspective rarely caught in the 'media' headlines after networks and publishers are done devouring the OEM stories.
The three principals were asked about everything from the cost to sell a car, how long they've been in business, how many employees they have, involvement with charities...to their take on government involvement in the automotive industry, specifically GM and Chrysler (with the two dealers speaking about being 'in the clear' of store terminations...for now).
One of the most interesting answers the panel gave was in regards to the impact of the Internet on car sales. All were in agreement that our favorite technology has added cost to dealership sales operations, not decreased, while acknowledging that the transparency has provided some significant advantages to their business.
As expected, the most pointed comments were about Washington's takeover of GM and Chrysler (let's say Fiasler since the Fiat purchase is complete as of this morning) and Ford's ability to stay out of the Cirque d' AutoBiz. They spoke of close friends and associates being on the short end of the decision stick.
Reflecting on how auto retail has changed, Boeckmann talked about how attrition in their local market area over the past years has taken the Ford dealership count from 9 to 3. Hoffman related the story of Oldsmobile's unwind a few years ago and how different it is this time around. Gray talked about how disconnected the factory reps are from the reality of dealership business. Both Hoffman and Boeckmann talked about Saturn's new life, albeit from polar opposites: Galpin still has their Saturn franchise while Sierra sold theirs. They both hope for the best with Penske's purchase of the brand.
Boeckmann provided a unique perspective in being a retailer that has a very close relationship with headquarters, even getting to have input on future cars. Mostly, the three businessmen related how hard it is to get both consumers and manufacturers to think of dealerships in a positive light. All three are obviously passionate about what they do and provide to their communities, and very likely more so today. Even if most dealerships today are in defense mode, these three seem to have a forward-thinking perspective that is completely refreshing backed by the fact that none are throwing in the towel anytime soon.
These retailers don't have golden parachutes, multi-million (or billion) dollar bailout packages, rarely get to sell cars for the same price every time (as the factories do), and are searching for the logic behind the banks over-reactive pull back (and well as the search for loans so consumers can buy cars). Having seen a handful of dealerships speaking on panels over the past four years, it is clear that it needs to happen much, much more. Kudos to the Motor Press Guild for having the three fine retailers in for a dose of reality (and even a little bit of business and political conjecture).
Technorati Tags: auto, bailout, bank, business, business, chrysler, cusotmer, dealer, dealership, detroit, domestic, executive, fiat, ford, galpin, general motors, gm, government, june 9, loan, manufacturer, marketer, media, motor press, mpg, news, OEM, orange coast, panel, parachute, proud bird, retail, sierra