As more tools are available to businesses to grow thier digital marketing footprint, it is apparent that more are simply buying turnkey services that promise to deliver traffic, conversion, imrpove SEO and other attributes. However, most of the time, they do not include any such services and are simply are scalable, profit reasing solutions for the vendor.
Mobile is now one of those fast-growing areas of digital marketing that, ilke websites, is supposed to deliver on customer expectations and value for businesses. However most mobile website experiences deliver well short of those expectaions.
Chuck Parker and the Automotive Digest team talked with Gary May during the DrivingSales Executve Summit and J.D. Power & Associates Automotive Marketing Roundtable last month in Las Vegas about what dealers need to pay attention to in regards to mobile.
If it's all about being where the consumer is, we had better deliver am experience that matter to them, right?