As the pandemic of automotive social media, that didn't exist until Q2 or Q3 of last year, bangs on our in boxes and cell phones, it seems that most are happy to take it all in. That is until you actually look at the content, the platforms, the lack of connection and the rampant automation. It's been said before but needs to be said again: There is nothing social about automation, unneeded irrelevant retweets, inventory, prices and more that doesn't promote brand, opportunity, connection, community, events or gosh-I-needed-to-know-that-stuff kind of stuff.
If you've set up a Twitter page, please watch your followers. Unless you're intentionally inviting or ignoring the bots out there, you don't want to show the world that you care more about not paying for white teeth, earning $5,000 a week from Google or Stephanie3624236's free naked pictures. Everyone can see your followers and you may be limiting your social media success, at least to a degree, if you don't have a clean welcome mat.
YouTube is a huge opportunity on many levels so why don't you start with the basics? They're out there for free on any blog or support channel around the website. One is to start with is the naming convention of your movies. Another is the tagging. There are more so that you can leverage the network correctly (including embedding your own videos in your own website as well) but the focus here is just get the correct assistance in setting up your social media networks. Attempting to go 'viral' with a car walkaround with 4 visits isn't likely going to happen.
Take the time to set up your presence correctly, get the right advise and simply look around so when you get your answers and they don't make sense, ask more questions.
Best Practices: Professional Insight, Powerful Results